Taxi operator ComfortDelGro has just launched a new fleet of 30 Lexus ES300 Hybrid taxis.
Lexus, the Japanese epitome of automotive prestige, is now hitting the streets of Singapore as taxis. ComfortDelGro just dropped a fleet of 30 ES300 Hybrid taxis on November 30, making them the first taxi operator to roll out the Toyota luxury brand as cabs in our sunny city.
This move wasn’t a spur-of-the-moment decision. It’s been brewing for about five months since ComfortDelGro dropped the rumour of it putting in a hefty $10 million order for these luxury hybrids.
But what sets these Lexus taxis apart? The most obvious part is they’re not rocking the typical rooftop taxi sign. Instead, they’ve got a sleek LED sign chilling behind the windscreen. The Land Transport Authority (LTA) is letting them test-drive this look for six months.
Mr. Ang Hin Kee, adviser to the National Taxi Association and National Private Hire Vehicles Association, thinks this LED sign is a good fit for drivers cruising the streets with a touch of limousine flair.
But, Mr. Ang also wisely notes that we need to ensure street hail and other passengers aren’t left in the lurch because of this new fancy sign placement.
A rival taxi operator, who remained anonymous, thinks all cabs should stick to the traditional rooftop signs. Why? To avoid befuddlement, especially for our friends from foreign lands.
Think about it – you’re in Singapore, you spot a cab, but wait, it’s not the usual silhouette. Confusion reigns supreme, especially when private-hire cars are already playing hide-and-seek with their tinted windows and elusive decals.
As stated above, LTA has already announced that this new LED sign is a trial. Safety is a top priority, and they’re keen on knowing how commuters and drivers feel about this avant-garde signage.
Oh, and let’s not forget the digits – these Lexus chariots will cost you $4.80 to flag down, with fares rising by 36-cent intervals. Need a posh ride to the airport? That’s a cool $65.
These rates are on par with the elevated limousine taxi fares that ComfortDelGro just unveiled. It’s not just about flash and style; it’s about helping cabbies cope with the ups and downs of living expenses.
Photo Credits: ComfortDelGro
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