Capella Auto, the sole agent for Alfa Romeo and Jeep, will be winding up its operations by June 2025.
This marks the end of an era for two brands that, while not volume sellers, carried a certain character and charm.
For existing customers, however, there is some respite. Capella Auto has committed to maintaining aftersales support, including servicing, repairs, and warranty claims, until mid-2025. But once the last unit leaves the showroom, Alfa Romeo and Jeep will officially bid farewell to Singapore’s roads (at least for now).
Over the last three years, Alfa Romeo and Jeep have struggled to gain traction, with each brand selling fewer than 25 units annually. Compare that to BMW, which registered 5,042 units in 2024 alone, and the contrast is stark.
Capella Auto’s decision didn’t happen overnight. In December 2024, the company moved its Alfa Romeo and Jeep showrooms from 1 Chang Charn Road in Bukit Merah to 30 Leng Kee Road, integrating them with their maintenance workshop.
A downsizing move, perhaps, or the first step in an eventual exit strategy.
Alfa Romeo and Jeep, both part of the Stellantis group, which also owns Citroën, Peugeot, and Opel, have struggled with positioning in Singapore’s highly competitive market.
Alfa Romeo and Jeep have never been mainstream choices in Singapore. Enthusiasts may wax lyrical about the soulful driving dynamics of an Alfa or the rugged adventure-ready persona of a Jeep, but in a city where practicality, badge prestige, and resale value dominate buying decisions, neither brand ever really cemented its place.
The reality is brand perception matters. Alfa Romeo, despite its rich Italian heritage, lacks name recognition in Singapore, while Jeep, ironically, a name synonymous with SUVs, struggles with model awareness.
The departure of Alfa Romeo and Jeep is just another chapter in the ever-evolving world of car distributorships in Singapore.
In 2023, Vertex Automobile stopped representing Spanish marque Seat, leaving Volkswagen Group Singapore to handle aftersales. New Seat models are no longer available here.
For buyers of niche brands, this is a familiar story; one where supply, demand, and long-term viability don’t always align.
With Capella Auto exiting by mid-year, the future of Alfa Romeo and Jeep in Singapore remains uncertain. Will another dealership take over? Or will Stellantis, like it has done in some markets, shift to a direct sales model?
For now, it’s business as usual, at least until the last car is sold. If you’ve ever dreamed of owning an Alfa Romeo’s seductive curves or a Jeep’s go-anywhere spirit, now might be your final chance.
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