JLR has appointed Garth Turnbull as Managing Director, Asia Pacific Region, effective 1 August 2025.
After nearly seven years running JLR Taiwan, he leaves behind a market he helped rewire, from establishing the business as a national sales company to lifting brand equity and customer experience across the touchpoints that actually matter: showroom, service bay, and everything in between.
His new brief is to deliver the House of Brands strategy (Range Rover, Defender, Discovery, Jaguar) across 15 of the world’s most distinctive markets, each with its own definition of “modern luxury”.
“It’s a privilege to take on this role with JLR for the Asia Pacific Region, a region of incredible opportunity and complexity. As we navigate ongoing economic shifts and evolving definitions of luxury, our focus is clear: to deepen the emotional resonance of our brands with clients through curated modern luxury experiences. That means going beyond the product to create meaningful connections, foster trust and build long-term value for our clients and partners.”
Garth Turnbull, Managing Director of JLR, Asia Pacific Region
Turnbull joined JLR in 2011 as a Regional Business Manager in Australia, later serving as Commercial Manager in the Asia Pacific Office.
His appointment clicks neatly into JLR’s Reimagine arc; sustainability-rich modern luxury, carbon net-zero by 2039, and a runway of electrification where every brand gets a pure electric model before the decade’s end (with Jaguar going fully electric).
With Turnbull at the tiller, the Asia Pacific chapter looks set to read with clarity, confidence.
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