Ferrari fever is returning to Marina Bay Sands this Formula 1 season, with an SF21 show car, Asia’s first official Ferrari Lifestyle pop-up and the Singapore landmark turning red as part of an expanded collaboration with Scuderia Ferrari HP.
There are few places quite like Singapore during Formula 1 week. The barriers go up, engines echo between skyscrapers and seemingly every building within sight of Marina Bay discovers an enthusiasm for chequered flags. For a few days, the city centre becomes a rather glamorous celebration of going very quickly in circles.
This year, Marina Bay Sands is leaning into that atmosphere even further. The integrated resort has extended its partnership with Scuderia Ferrari HP, expanding a collaboration that began in 2023 with a new series of experiences surrounding the 2026 Singapore night race.
From 25 September to 25 October, The Shoppes at Marina Bay Sands will host Asia’s first Ferrari Lifestyle boutique.
Rather than selling cars, the temporary store will showcase the marque’s increasingly expansive world away from four wheels, including ready-to-wear fashion, accessories, collectables and design pieces.
Under creative director Rocco Iannone, Ferrari has spent recent years developing its fashion and lifestyle business around the same themes that underpin its cars: performance, craftsmanship, Italian design and exclusivity.
The Marina Bay Sands boutique represents another step in that expansion, following dedicated Ferrari retail destinations in cities including London and Milan, with New York also set to join the list.
“The Singapore Grand Prix provides a unique backdrop to showcase not only the excitement of Scuderia Ferrari HP, but also the wider Ferrari lifestyle universe. Together with Marina Bay Sands, we look forward to welcoming fans and visitors to experiences that reflect the passion, craftsmanship and innovation that define our brand.”
Lorenzo Giorgetti, Ferrari’s Chief Racing Revenue Officer
From 28 September to 11 October, Marina Bay Sands will launch its destination-wide Home of Champions campaign. The programme will bring together dining, entertainment, luxury retail and exclusive experiences across the integrated resort during Singapore’s race season.
Its most visible element, however, will happen after sunset. Beginning at 7pm each evening, Marina Bay Sands’ three hotel towers and the ArtScience Museum will be illuminated in Ferrari red, creating a nightly tribute to Scuderia Ferrari HP and reflecting the familiar colour across Marina Bay.
For the committed tifosi, there is an SF21 to admire. For those interested in Ferrari as a luxury marque, there is fashion and design. And for everybody else wandering around Marina Bay during race week, there will be three enormous red towers ensuring they are unlikely to forget which team is in town.
For a few weeks, at least, Singapore’s most recognisable skyline will be wearing Rosso Corsa.
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