Maserati’s strategic plan is also focused on bold electrification and sustainable growth.
Maserati is the first Italian luxury brand to develop and produce all-electric vehicles. By extension, it is also driving through a sustainable long-term profitable growth plan focused on consistent brand and product evolution.
The Maserati range is 100% designed, developed, and manufactured in Italy, serving more than 70 countries around the world with an 86% export rate; Modena continues to serve as the beating heart of the House of the Trident, which has been based at the historic plant on Viale Ciro Menotti for more than 80 years.
As a brand devoted to performance, innovation, design, quality, technology and luxury, Maserati is writing the future of luxury mobility with an ambitious strategy and is developing a comprehensive product plan aimed at electrification, to reflect customer aspirations.
As the only luxury brand within the Stellantis group and setting a strong business model, Maserati is projecting itself into an electric future to enhance its leading position in the luxury segment by maintaining production volumes and profitable margins in line with its unique brand positioning.
Maserati truly believes in electric future mobility, and is currently organizing itself in all fields to transform its competitiveness and exceed the needs of the new luxury consumer. The Modena-based company has already embarked on its journey in the new electric era, by unveiling its first two BEV vehicles, the GranTurismo Folgore and Grecale Folgore, with the nomenclature Folgore identifying the all-electric Maserati range.
These vehicles are already on sale in Italy and EU markets. The GranTurismo Folgore offers cutting-edge technical solutions derived from Formula E. With motorsport in its genes and roots in the spirit of pure competition, Maserati is the first Italian brand to compete in Formula E, as of 2023.
Maserati GranCabrio Folgore is due to be launched this year, shortly after its ICE version. The road to electrification will continue with the new MC20 Folgore in 2025, a brand-new large E-UV BEV in 2027, and the next generation of Quattroporte BEV in 2028.
All of Maserati’s current and future models are and will be 100% designed, developed, and manufactured in Italy. As a result of a genuine combination of craftsmanship and innovation, Maserati’s historic headquarters in Modena currently hosts the production of the MC20 and MC20 Cielo, and will soon make room to produce the Folgore version of this super sports car.
At the historic plant on Viale Ciro Menotti, the company’s Leadership Team will work closely with an agile, expert, and focused Maserati Engineering Team. Consisting of roughly 130 professional engineers and technicians, they will be responsible for fully developing the current and future range.
The team will be operating in strong connection with the Engine Lab, where the full-electric powertrains are developed and tested, and will contribute to steering the brand to a higher luxury positioning. This strong team will jointly build the future of the Trident and will take Maserati to new heights.
“Driven by our Modena heart, we are going full throttle to lead change on electrification, with two of our iconic models already available for purchase in their 100% electric versions, and another on the way this year. We will offer our preferred customers the most powerful Maseratis ever, pushing the boundaries of driving pleasure to a new era,” said Davide Grasso, Maserati CEO.
“With our long-term strategic vision and plan, we want to make a mark in the luxury world with unique Italian manufacturing excellence, constantly pushing distinctive quality and building our future with a dedicated business model that guarantees our customers the best products that reflect the Trident’s values,” he added.
Photo Credits: Maserati
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