11 July 2024
Mazda Drives Singapore Aquatics with New Partnership

Singapore’s upcoming World Aquatics Swimming World Cup in October is set to be a glamorous affair, thanks to a new partnership between Singapore Aquatics (SAQ) and Trans Eurokars – Mazda.

At a signing ceremony held today at the Mazda showroom in Ubi, it was announced that Mazda will serve as SAQ’s Official Car Partner until 2026. Twenty-five Mazda vehicles, and a pair of MX-30s, will be dedicated to transporting athletes and officials during the 2024 Swimming World Cup.

Additionally, SAQ will benefit from the use of the two MX-30s throughout the two-year partnership. Two vehicles will be on loan to SAQ, aiding their efforts to promote aquatics across Singapore.

Mr Chong Kah Wei, Managing Director of Trans Eurokars – Mazda, expressed his enthusiasm about the partnership: “We are thrilled to support the development of aquatics, a beloved sport in Singapore. Our brand philosophy of embracing challenges and striving for continuous improvement aligns perfectly with the discipline required in swimming. We hope to inspire swimmers to pursue their dreams with our support.”

This partnership is not Mazda’s first foray into supporting aquatics in Singapore; the carmaker previously sponsored a hole-in-one competition at an SAQ fundraiser and donated $25,000 at SAQ’s 85th Anniversary gala dinner.

SAQ Secretary General, Assoc. Prof Kenneth Goh, highlighted the significance of the collaboration: “Being associated with a global brand like Mazda elevates the prestige of both SAQ and the Swimming World Cup. This partnership showcases the appeal of aquatics and its positive impact on the community.”

Prof Goh also noted the timeliness of the partnership as SAQ ramps up its advocacy for water sustainability, aligning with their plans to host the World Aquatics Championships in 2025.

Driving Aquatics Forward

The Mazda vehicles used by SAQ will feature special decals with the SAQ logo. These cars enable the team to work closely with partners island-wide.

National head coach Gary Tan commented, “With Mazda on board as our Official Car Partner, our high-performance team will have greater mobility to engage clubs and partners across the island, discussing ways to uplift aquatics in Singapore.”

Singapore’s hosting of the Swimming World Cup marks the return of the event, last held in the Republic in 2019. The 2019 edition featured top swimmers like Russia’s Vladimir Morozov, Australia’s Emily Seebohm, and Singapore’s Olympic champion Joseph Schooling.

The 2024 edition promises to be just as exciting, featuring some of the sport’s biggest names, including Singapore’s own Teong Tzen Wei, Asian Games men’s 50-metre butterfly silver medallist.

The Singapore leg will be the finale of the three-part Swimming World Cup series, following events in Shanghai, China, and Incheon, South Korea.

Teong, a two-time World Cup silver medallist, expressed his excitement: “It’s fantastic to have the event back in Singapore. It’s a treat for fans and a great opportunity for local swimmers to compete against the world’s best on home soil.”

One young swimmer eager to make a splash is 20-year-old Chan Jun Hao, a breaststroke specialist who recently broke the men’s national 50m breaststroke record. Chan is looking forward to the competition, saying, “I’m really excited for the event. It will be a great chance to gauge my performance against top sprinters.”

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