Serving its purpose as a retail site for Mercedes-EQ products and to provide greater awareness of Mercedes-Benz sustainability practices, the concept store has now closed.
The Mercedes-Benz Concept Store located in Great World City has now closed its doors for the final time.
Created in partnership with Singapore’s authorised Mercedes-Benz distributor, Cycle and Carriage, the concept store was curated as a platform for Mercedes-Benz to raise awareness around sustainability and climate change, with the intent of spurring greater environmental consciousness.
Hence, the concept store also served as a main retail point for the Mercedes-EQ lineup. Additionally, this space also saw the launches of the Mercedes EQE and EQS.
As a final hurrah before the store officially closed its door, the space played host to a final panel of environmental advocates. The lineup included Chris Morriss from reXtore, Artist Zen Teh, Stephanie Dickson, founder of Green is the New Black, Asia’s first conscious festival and media platform, and Emily Sim, Co-founder of Superstructure, a design to fabrication consultancy.
Keeping in theme with sustainability, the materials used to decorate the store will either be reused or repurposed by reXtore. The startup is a social enterprise committed to developing a circular design eco-system, and they have partnered with Mercedes-Benz throughout 2023 and beyond.
For prospective customers who wish to experience the new EQ lineup of Mercedes-Benz vehicles, fret not! You will still be able to try them out at the Mercedes-Benz Center, located at 301 Alexandra Road.
Read more automotive news at AutoApp, or check out our latest videos on Ignition Labs TV!
