Mercedes-Benz is partnering up with fashion brand Moncler to debut a stunning new collaboration, focusing on the values of both companies.
The turn of the 2020s decade saw the rise of unique new collaborations by automotive companies. Instead of the traditional car-based itineraries, more and more automakers are turning to other industries to help market their brand to wider audiences.
One such industry is the fashion industry, and Mercedes-Benz has recently partnered up with renowned fashion brand Moncler to produce a stunning new collaboration. The concept draws heavy inspiration from the design and heritage of both brands, and it encompasses some of the shared values between the two – A strong passion for innovation, concise design language and a first-mover approach to cross-cultural co-creation.
The new partnership is also one of Mercedes-Benz’s new key strategies to explore new realms across fashion and culture, with the goal to challenge expectations and interact with broader audiences beyond the traditional automotive bubble.
At the same time, this also highlights Moncler’s evolution beyond fashion and into new spheres of design. Mercedes-Benz is the first official automotive partner to collaborate with Moncler.
The collaboration debuted at Moncler’s “The Art of Genius” live show during London Fashion Week, held on February 20th, 2023.
A unique Mercedes Benz art piece was revealed, showcasing design elements of both brands. The reveal was broadcasted via live stream at Moncler.com.
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