Titled “Celebrate Every Journey,” this new integrated brand campaign is Motul’s love letter to the riders and drivers of Asia Pacific.
Not just the ones chasing apexes on racetracks, but also the everyday heroes who rely on their wheels to navigate school runs, office commutes, and late-night prata cravings.
Because in our part of the world, where motorbikes weave through the veins of Southeast Asia and cars double as mobile karaoke booths, the relationship with our vehicles is more than mechanical. It’s emotional.
“For over 170 years, Motul has enhanced not just engine performance, but also rider confidence and driving pleasure,” the brand shares.
To bring the ‘Celebrate Every Journey’ campaign to life, Motul is rolling out two heartfelt short films, each anchoring a distinct line of products:
- PCMO (Passenger Car Motor Oil): A touching montage that traces the everyday drive – the quiet mornings, the family pitstops, the car that’s more sanctuary than sedan. It’s not about lap times. It’s about life’s little moments in motion.
- MCO (Motorcycle Oil): This one’s for the rebels and roadsters – the solo travellers carving paths on two wheels. Whether it’s the freedom of the open highway or the gravel-paved shortcuts of rural Vietnam, the film paints a portrait of adventure, one rev at a time.
#JourneyWithMotul
To mark the launch, Motul is inviting everyday riders and drivers to join in the fun with a community-driven giveaway worth over SGD $4,500. Think limited-edition Motul swag, a year’s supply of premium Motul products, and an all-expenses-paid trip to the MotoGP of Malaysia.
Here’s how to ride into the campaign:
1. Follow [@motul_singapore] on Instagram
2. Post a photo or video of a memorable journey, and share why it matters, and how Motul is part of the ride
3. Tag @motul_singapore and include #JourneyWithMotul
4. Make sure your account is public
Whether it’s a first date on a borrowed scooter, a solo ride through Bintan’s backroads, or a father-son project restoring a classic saloon, Motul wants your story.
Visit motul.com/page/CelebrateEveryJourney to find out more.
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