Performance Motors Limited announced it has been recognised as a BMW Retail.Next Lighthouse, BMW Group’s highest mark for design, digital innovation and customer experience.
It’s the only showroom in Singapore to wear the badge, and one of just three within Southeast Asia.
“We are deeply honoured to be recognised as a BMW Retail.Next Lighthouse,” said Jeffrey Gan, Managing Director of Southeast Asia, Sime Motors. “This important milestone will spur our Singapore team to continue raising the bar for customer experience dedicated to our BMW owners.”
BMW’s Retail.Next is a global rethink of the customer journey, rolling out worldwide through 2028. Singapore’s Lighthouse shows what that future feels like today, an immersive space where sleek design meets quietly clever technology.
During a recent visit, Ritu Chandy, Senior Vice-President (Asia-Pacific, Eastern Europe, Middle East and Africa), and Lars Nielsen, Managing Director, BMW Group Asia, presented the certification to Lawrence Tan, Managing Director, PML, and Jeffrey Gan.
As Nielsen put it: “Performance Motors has been a trusted partner for more than 45 years. With the Retail.Next Lighthouse showroom, they have taken their passion for the brand to another level.”
A “living” showroom, not just a sales floor
“Our vision is to have a ‘living’ showroom that is constantly evolving,” says Lawrence Tan. That idea translates into a lifestyle destination: curated displays, digital tools, and hospitality that wouldn’t feel out of place in a boutique hotel.
Tech that fades into the background (as it should)
PML’s Lighthouse stripes are earned through meaningful digitalisation that makes the visit simpler, faster and more personal:
- Automated Number Plate Recognition (ANPR): Cameras log incoming vehicles and track their locations across bays and workshops. Useful for staff, reassuring for owners who can check status via the OneGo app.
- Contactless Key Drop Lockers (24/7): After online check-in, owners can skip the queue and slot in keys securely.
- Facial Recognition Access: For BMW Luxury Class and M customers, facial recognition enables entry to the third-floor Performance Lounge.
Hospitality with real flavour
The showroom leans into Singapore’s culinary heartbeat. The PML Culinary Experience, an omakase-style dinner hosted monthly, has featured collaborations with stand-out chefs including Seow Tzi Qin (Jiak Kim House), Executive Chef Gabriel Low (Shoukouwa Shinjidai) and Michelin-starred Denis Lucchi (Buona Terra).
Service-day mornings can be elevated with Curated Breakfast or kept swift with Grab & Go bites.
Sustainability that shows up
PML offsets its electricity consumption with Renewable Energy Certificates and observes monthly Earth Hours, while green spaces soften the built environment. The PML Green Initiative swaps some post-service washes for trees (one planted for every 30 car washes saved), amounting to over a million litres of water saved and 150 trees planted with support from staff, partners and customers.
Up on Level 6, the PML Sky Garden grows herbs, veg and fruit for in-house F&B, fertilised in part by recycled coffee grounds, farm-to-table on a rooftop, supported by NParks’ Skyrise Greenery Incentive Scheme.
“We will continue to lead the way. This is only the beginning,” says Tan. If Retail.Next is designed to make every visit a destination rather than a duty, PML’s Lighthouse shows how to do it with Singaporean polish.
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