10 July 2024
Porsche Sales Steady in First Half of 2024

Porsche has so far delivered 155,945 vehicles in the first half of 2024.


In a year marked by significant product launches, Porsche has managed to maintain stable sales figures in the first half of 2024. Between January and June, the German manufacturer handed over 155,945 vehicles to customers worldwide, reflecting a moderate 7 percent decrease compared to the previous year.

The brand is currently updating five of its six model series РCayenne, Panamera, Macan, Taycan, and 911 Рwhich has led to temporary gaps in availability in certain markets. 

Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG, stated, “With the most powerful model range in the company’s history, we are sending out a clear signal. Our customers can rely on us. Even in a globally challenging market environment, we deliver inspiring sports cars with unique performance, many innovations, and a high degree of individualisation.”

The Porsche Cayenne led the charge with 54,587 units delivered in the first half of the year, marking a 16 percent increase. The Macan followed with 39,167 deliveries, an 18 percent decrease due to the model changeover in various markets.

Von Platen noted, “The new all-electric generation of the SUV recorded a very pleasing order intake. The first vehicles will be handed over to customers in the second half of the year.”

The iconic 911 continued to deliver, with 28,212 units sold worldwide, an 8 percent increase. The Panamera saw 13,255 deliveries, a 25 percent decline due to the current model transition.

Similarly, the Taycan experienced a significant drop, with 8,838 deliveries, reflecting a 51 percent decrease. The 718 Boxster and 718 Cayman models saw an 8 percent increase, with 11,886 units delivered.

Von Platen concluded, “In 2024, we will put the most powerful Porsche product portfolio of all time on the road. We will continue to focus on a triad of drive systems: fully electric vehicles, efficient plug-in hybrids, and emotional combustion engines.”


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