Porsche Singapore has introduced the first-ever Porsche Privilege programme.
Launched through a collaboration between Porsche Asia Pacific, Porsche Digital, and Porsche AG, Porsche Privilege is integrated directly within the My Porsche app. It’s a gateway into an immersive Porsche universe, bridging the digital and physical realms.
According to Dr. Henrik Dreier, Director of New Business Fields at Porsche Asia Pacific, the programme embodies the brand’s commitment to going beyond just making sports cars. “Porsche Privilege reflects our core values, offering customers and fans unique experiences that extend well beyond driving. It’s a convenient, digitally intuitive way to tap into a carefully curated ecosystem of brand partners, enriching the ownership journey.”
What does Porsche Privilege offer?
The programme is available to any Porsche ID holder in Singapore, meaning you don’t even have to own a Porsche to join the fun. Open to individuals aged 18 and above, it’s Porsche’s way of reaching out to a broader community, making sure that the brand isn’t just for owners but for all enthusiasts.
For those who do own a Porsche, especially those who’ve bought their vehicles through official channels, the perks get even sweeter. Partner brands like Mandarin Oriental Singapore, BOSS, TAG Heuer, Leica, and local favourites like Baker & Cook and Lo & Behold Group are all part of the mix.
Every Porsche vehicle purchase, or even lifestyle merchandise acquisition, earns you tokens. These tokens can be exchanged for exclusive items from Porsche Lifestyle, or for experiences from brand partners.
As Porsche gears up to open the Porsche Experience Centre Singapore, expect dynamic driving programmes to be part of the offerings too.
For those who enjoy a little friendly competition, Porsche Privilege introduces ‘Challenges’, where you can earn badges, which are non-transferable crypto tokens. These badges act as digital bragging rights, showcasing your loyalty and enthusiasm for the brand.
You can share them within the community and use them as unique personality identifiers. Challenges range from purchasing a new Porsche sports car to logging visits at Porsche partner locations.
Tokens earned through purchases or challenges are valid for 36 months, giving users ample time to indulge in this exclusive Porsche universe. And with more features to be announced through push notifications in the My Porsche app, the experience will keep evolving.
Read more automotive news at AutoApp, or check out our latest videos on Ignition Labs TV and on TikTok!
