Range Rover is now venturing beyond the world of automobiles into the realm of high fashion with The London Collection.
Enter The London Collection, Range Rover’s first-ever lifestyle capsule, an eight-piece curated collection that embodies the brand’s modernist ethos while embracing London’s design culture.
Each piece draws inspiration from the marque’s distinctive design language, incorporating clean lines, premium materials, and subtle yet striking details.
The collection features reversible lightweight jackets for both men and women. These jackets, named Knightsbridge Promenade and Soho Chic, boast intricate detailing, including bespoke zip fastenings finished in Sunset Gold, a nod to Range Rover’s signature paintwork.
The collection also includes two 100% silk twill scarves, About Town and Chelsea Blossom, each handcrafted in Europe by master artisans.
For those who appreciate finer home décor elements, luxury wool-cashmere mix blankets complete the collection. Woven on jacquard looms in Italy, these blankets are available in two refined shades, London Nightfall and Cream Tea, both featuring the collection’s recurring Bodyside Motif.
Chief Creative Officer Gerry McGovern OBE explains, “The first Range Rover collection showcases our brand expression and ethos in a new creative medium. These sophisticated pieces embody breathtaking modernity, crafted with exquisite materials and timeless craftsmanship.”
“We are expanding the Range Rover experience beyond our automotive portfolio, knowing that our discerning customers seek deeper connections with the brands that resonate with their lifestyle,” he added.
For Martin Limpert, Managing Director for Range Rover, this collection represents a new dimension of the brand’s identity. “Our first luxury lifestyle collection embodies Range Rover’s core DNA. With Adwoa Aboah as the face of the campaign, these limited-edition pieces are designed to inspire confidence and individuality.”
Available for purchase from 19 February 2025, the collection will be showcased at selected locations and is set to pave the way for future lifestyle collaborations.
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