For the first time in Asia, Rolls-Royce has unveiled its Private Office in Seoul, South Korea.
This significant milestone reflects Rolls-Royce’s commitment to bringing its ultra-personalised experience even closer to its discerning clientele in the region.
Perched in one of Seoul’s most prestigious districts, the Private Office is a gateway to a world where imagination meets craftsmanship.
Designed as a space to cater exclusively to those who demand perfection, the Private Office bridges the gap between Seoul and the marque’s home in Goodwood, England, where every Rolls-Royce is born.
Clients are invited into a serene and meticulously curated space to collaborate with expert designers and craftspeople. Whether it’s selecting bespoke materials, choosing unique finishes, or creating entirely new concepts, the Private Office is a haven for translating abstract visions into reality.
“Bespoke is the heart of Rolls-Royce,” said Chris Brownridge, CEO of Rolls-Royce Motor Cars. “The Private Office Seoul ensures our patrons in Asia experience the same level of intimacy and exclusivity as those who visit our Home of Rolls-Royce in Goodwood.”
What makes this experience so unique is the seamless connectivity between the Seoul Private Office and the Goodwood facility. The technological integration allows clients to witness their ideas take shape in real-time, from initial sketches to final renderings.
The essence of the Rolls-Royce bespoke experience lies in its ability to tell a story, whether it’s through embroidery inspired by a family crest, a paint colour matched to a cherished heirloom, or hand-crafted wood veneers that evoke a special memory.
Seoul is no stranger to luxury, but the arrival of the Private Office solidifies its position as a hub for the world’s elite. It’s no coincidence that this opening follows the success of the brand’s Private Office in Dubai.
Asia has long been a critical market for Rolls-Royce, and this move reinforces its commitment to serving the region’s growing appetite for individuality and sophistication.
“South Korea has become one of our most important markets,” added Müller-Ötvös. “This new Private Office is both a recognition of and a response to the increasing demand for unique and personalised motor cars.”
As Rolls-Royce looks ahead, the Private Office concept is expected to expand further, weaving a global network of bespoke ateliers that connect clients with the heart of the brand’s artistry.
With sustainability, innovation, and luxury at its core, the marque continues to redefine what it means to own an automobile.
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