Shell today unveiled its refreshed Shell Select store concept, designed to bring customers a more convenient and enjoyable stop through a thoughtful selection of everyday essentials, lifestyle items and well‑known brands.
“Customers today want simple, useful stops that fit naturally into their day, whether it’s grabbing a snack, picking up daily essentials or finding a small gift for gatherings on the go. With the new Shell Select, we’ve worked with trusted brand partners to curate familiar favourites and practical choices that make each visit easier and more relevant.”
Doong Shiwen, General Manager of Shell Mobility and Convenience Singapore
The refreshed Shell Select brings together everyday essentials for people on the go, from health and personal care to thoughtful gifting, fresh food and vehicle care.
These include Shell’s first partnership with home and lifestyle brand HOOGA, the first Watsons Lite concept globally within a Shell service station, and an expanded Vivino partnership in Southeast Asia.
“By partnering with Shell in a first-of-its-kind collaboration with Watsons Lite, we are raising the bar on everyday convenience while staying true to Watsons’ care-led purpose. This collaboration is a strategic step forward in serving Singapore consumers with relevant and accessible solutions for their everyday needs.”
Irene Lau, Managing Director of Watsons Singapore & New Markets Watsons International
“HOOGA and Shell share a strong alignment in enhancing everyday convenience through thoughtfully curated, lifestyle-led experiences. By bringing HOOGA, routine pit stops are reimagined as moments of comfort and refresh along the journey.”
Koay Gray Sen, Chief Executive Officer of HOOGA
“Our partnership reflects a shared commitment to reimagining everyday experiences through quality and choice. By introducing curated, highly rated and affordable wines across 49 Shell stations island-wide, we are making great wine more accessible to consumers.”
Soo Hoo Khoon Peng, Chairman of Wine Portal Holding Pte Ltd
The refreshed concept is presently available at 12 Shell service stations across Singapore, with more locations and enhancements to be rolled out progressively.
| Station | Address |
| Sengkang | 61 Sengkang East Road, Singapore 545015 |
| Seletar Hills | 298 Yio Chu Kang Road, Singapore 805908 |
| Newton Cross | 143 Bukit Timah Road, Singapore 229843 |
| Paya Lebar Macpherson | 255 Paya Lebar Road, Singapore 409037 |
| Boon Lay | 2 Boon Lay Avenue, Singapore 649960 |
| Havelock | 548 Havelock Road, Singapore 169637 |
| Choa Chu Kang | 20 Choa Chu Kang Drive, Singapore 689717 |
| Machpherson | 259 Macpherson Road, Singapore 348584 |
| Tampines | 9 Tampines Avenue 2, Singapore 529731 |
| Telok Blangah | 450 Telok Blangah Road, Singapore 098857 |
| Bukit Batok Road | 11 Bukit Batok West Avenue 3, Singapore 659166 |
| Siglap | 40 Upper East Coast Road, Singapore 455212 |
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