Hyundai Motor is revving up its commitment to Southeast Asia with a brand-new title partnership for the region’s most prestigious football tournament - the ASEAN Hyundai Cup. The South Korean marque has long dabbled in the world of sports sponsorships, with FIFA, CONMEBOL, and now, the AFF (ASEAN Football Federation) all under its belt. With the ASEAN Hyundai Cup, Hyundai is going full throttle into the heart of Southeast Asia, tapping into ...

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