Audi Singapore has appointed Martin Bayer as its new Managing Director, marking a new chapter for the German luxury automaker in the region. His appointment comes at a pivotal moment, as Audi Singapore completes its transition to a direct-to-consumer business model and recently celebrated the grand opening of Audi House of Progress Singapore, the brand’s new flagship showroom and lifestyle space.   Bayer, who joined Audi Singapore in February 2025, brings with him ...

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