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by Joel Tam 2 April 2026
Joel BMW title image
Featured, International, Lifestyle, News, Tech

I Stepped Inside The Factory That Will Build The New BMW i3

Visiting Munich again felt familiar to me. It carries the history of the BMW brand in a way that’s hard to miss (or forget). But stepping into their renovated plant for a preview was especially exciting; it felt like catching something just before it fully comes to life. We were told that we were among the first to witness the plant's operations. The second batch, to be exact. So there was ...

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by Joel Tam 21 March 2026
Featured, Lifestyle, Tech

What does a BMW smell like? Inside the Odour Lab at BMW Plant Munich

An odour is defined as a distinctive smell, especially an unpleasant one. Or a lingering quality or impression that attaches to something. Step into BMW’s Odour Lab in Munich, and that definition takes on a more human dimension. Because smell, more than anything else, is emotional. "Going into the Odour Lab, I expected a facility that creates a signature scent for the brand. The reality couldn’t be more different." The things you don’t ...

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by Joel Tam 20 March 2026
Featured, Lifestyle, People

AutoTalk – Nils Hesse, VP Product Sustainability of BMW

The unseen part of BMW’s Neue Klasse: Why sustainability starts before the car exists When BMW talks about the Neue Klasse, the conversation usually leans towards the obvious. Range, charging speeds, performance, and digital interfaces. The things you can see, measure, and compare. But after speaking with Nils Hesse, BMW’s Vice President for Product Sustainability, it became clear that the more interesting story begins much earlier than that. Before the car is designed. ...

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by Joel Tam 18 March 2026
Featured, International, News

World Design Premiere Of The BMW i3 – 5 Reasons Why It Will change The Game

There’s a shift happening in the EV world. Yes, the Chinese brands moved early, with faster systems, better charging, and sharper digital experiences. But the new BMW i3 feels like the point where that changes, at least for the Munich-based brand. 1. It’s not the first Neue Klasse car, and it’s definitely not the last The Neue Klasse technically begins with the iX3. That’s where the platform debuts.But the i3 is where ...

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by Joel Tam 12 March 2026
Food breakfast main
Featured, Food, Lifestyle

A Fresh Take on Breakfast at Performance Motors

About a year ago, we sat down with the team at Performance Motors to sample their breakfast menu as part of PML's BMW Experience. The idea was simple but thoughtful: give customers something a little more enjoyable while they waited for their cars to be serviced. Fast forward a year, and the team has revisited the menu, refining it with a few new additions and tweaks to better serve their customers. What's ...

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by Sean Loo 20 January 2026
BMW Eurokars x Botero
Featured, Local, News

BMW Eurokars Auto Debuts Limited Edition Botero Designed Cars

BMW Eurokars Auto x Botero: A Precious Steed is an unusual, thoughtful collaboration that asks us to look at the automobile as a form of artistic expression. Presented in dialogue with Botero in Singapore, the landmark exhibition staged by IMBA at Gardens by the Bay, this collaboration positions the BMW automobile within a wider cultural conversation, one that explores form, volume and movement through the unmistakable visual language of Maestro Fernando ...

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by Joel Tam 26 December 2025
Featured, Lifestyle, Travel

50 & Forward: A BMW 3 Series Road Trip to Penang

Turning 50 has a way of slowing your thoughts down, not in a dramatic, midlife-crisis sense, but in a calmer, more reflective way. You begin to pay closer attention to the things that have stayed with you, rather than the things that came and went. Driving has always been part of that story In 2025, I turn 50.The BMW 3 Series turns 50, too, marking its 50th anniversary. That coincidence felt more like ...

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