With over 25 years of experience, Steve Eum has made many a contribution in reshaping how we view automotive design. Now serving as Vice President and General Manager of Design at Chery Automobile Co. Ltd, he’s at the helm of a brand that’s rapidly evolving from a regional contender to a global innovator. Our conversation with Mr Eum delved into his career, Chery’s remarkable growth, and the company’s plans for electrifying the ...

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