i3 | AutoApp

by Joel Tam 2 April 2026

AutoTalk – A Conversation on Design, Technology and the Future of Driving

There’s a moment when you stand in front of the new BMW i3, and suddenly, everything just clicks. No, not in a dramatic way. More like a quiet realisation that something has definitely shifted. The proportions feel right, the tech feels intentional, and somehow, despite everything being new, it still feels like a BMW. Over conversations with Norman Wiebking, Stephan Durach and Oliver Heilmer, it becomes clear that this wasn’t accidental. Getting the ...

by Joel Tam 2 April 2026

Featured, International, Lifestyle, News, Tech

I Stepped Inside The Factory That Will Build The New BMW i3

Visiting Munich again felt familiar to me. It carries the history of the BMW brand in a way that’s hard to miss (or forget). But stepping into their renovated plant for a preview was especially exciting; it felt like catching something just before it fully comes to life. We were told that we were among the first to witness the plant's operations. The second batch, to be exact. So there was ...

by Joel Tam 20 March 2026

Featured, Lifestyle, People

AutoTalk – Nils Hesse, VP Product Sustainability of BMW

The unseen part of BMW’s Neue Klasse: Why sustainability starts before the car exists When BMW talks about the Neue Klasse, the conversation usually leans towards the obvious. Range, charging speeds, performance, and digital interfaces. The things you can see, measure, and compare. But after speaking with Nils Hesse, BMW’s Vice President for Product Sustainability, it became clear that the more interesting story begins much earlier than that. Before the car is designed. ...

by Joel Tam 18 March 2026

Featured, International, News

World Design Premiere Of The BMW i3 – 5 Reasons Why It Will change The Game

There’s a shift happening in the EV world. Yes, the Chinese brands moved early, with faster systems, better charging, and sharper digital experiences. But the new BMW i3 feels like the point where that changes, at least for the Munich-based brand. 1. It’s not the first Neue Klasse car, and it’s definitely not the last The Neue Klasse technically begins with the iX3. That’s where the platform debuts.But the i3 is where ...