Hyundai Motor Group and LASALLE Empower Creativity

Hyundai Motor Group Innovation Center Singapore (HMGICS) has unveiled a unique collaboration with LASALLE College of the Arts. Central to this initiative was the inaugural IONIQ 6 design competition, a playground for LASALLE students to flex their artistic muscles and reimagine vehicle decals.   Five finalists from LASALLE’s Diploma in Design for Communication and Experiences programme were tasked with creating decal designs that encapsulate the car’s sleek, modern essence. Under the mentorship of Singaporean ...

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