There’s something unexpectedly refreshing about speaking to Rene Gerhard. You sit down expecting another carefully polished corporate interview about electrification, premium mobility and the future of the automotive industry. Within minutes, the conversation drifts into Iron Maiden concerts, USB sticks full of ripped CDs, dogs, family memories, old BMWs and why he still refuses to stream music. He may be decked out in a suit, but Gerhard already feels less like ...
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Standing next to the new commanding BMW 7 Series in a quiet studio felt a bit unusual. No engine running, no movement, no road around it. Just seeing the new car in all its presence. That was my introduction to the new BMW 7 Series. No driving yet. No real-world impressions. Just a proper, up-close preview, a camera rolling, and a chance to explore it in detail while imagining how it will ...
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There’s a moment when you stand in front of the new BMW i3, and suddenly, everything just clicks. No, not in a dramatic way. More like a quiet realisation that something has definitely shifted. The proportions feel right, the tech feels intentional, and somehow, despite everything being new, it still feels like a BMW. Over conversations with Norman Wiebking, Stephan Durach and Oliver Heilmer, it becomes clear that this wasn’t accidental. Getting the ...
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Visiting Munich again felt familiar to me. It carries the history of the BMW brand in a way that’s hard to miss (or forget). But stepping into their renovated plant for a preview was especially exciting; it felt like catching something just before it fully comes to life. We were told that we were among the first to witness the plant's operations. The second batch, to be exact. So there was ...
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There’s a shift happening in the EV world. Yes, the Chinese brands moved early, with faster systems, better charging, and sharper digital experiences. But the new BMW i3 feels like the point where that changes, at least for the Munich-based brand. 1. It’s not the first Neue Klasse car, and it’s definitely not the last The Neue Klasse technically begins with the iX3. That’s where the platform debuts.But the i3 is where ...
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