Jaguar is charting a bold new course, and it’s erm… interesting to say the least. Stepping into a new era, the brand is undergoing a transformative journey, reigniting the ethos of its founder, Sir William Lyons, who championed originality with the dictum: A Jaguar should be a copy of nothing. This philosophy now finds expression in Jaguar's new creative identity, titled Exuberant Modernism. Jaguar’s transformation unveils a visual narrative through four key symbols: Device ...
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