An odour is defined as a distinctive smell, especially an unpleasant one. Or a lingering quality or impression that attaches to something. Step into BMW’s Odour Lab in Munich, and that definition takes on a more human dimension. Because smell, more than anything else, is emotional. "Going into the Odour Lab, I expected a facility that creates a signature scent for the brand. The reality couldn’t be more different." The things you don’t ...
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The unseen part of BMW’s Neue Klasse: Why sustainability starts before the car exists When BMW talks about the Neue Klasse, the conversation usually leans towards the obvious. Range, charging speeds, performance, and digital interfaces. The things you can see, measure, and compare. But after speaking with Nils Hesse, BMW’s Vice President for Product Sustainability, it became clear that the more interesting story begins much earlier than that. Before the car is designed. ...
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Race organiser Singapore GP Pte Ltd (SGP) is on track to halve its energy emissions from the Formula 1 Singapore Grand Prix by 2028. In the latest 2023 Impact Report, SGP announced a commendable 20.7% reduction in emissions from the 2022 baseline within a five-month reporting period, with total emissions amounting to 1880.80t (CO2e). This feat excludes freight, logistics, and travel by Formula 1 and its teams. Energy is the primary source ...
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Sustainability continues to play a pivotal role in how companies plan and grow their business, and Inchcape Singapore is no stranger to this eco-centric progress. Over the past few years, we have seen a massive eco-driven shift in the automotive industry, where industry leaders are driving efforts to launch the latest and greatest electric vehicles and various sustainability initiatives. As part of its dedication to create sustainable value for its customers and ...
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