Jaguar has properly stirred up the automotive world with its new brand campaign, and the new Type 00 Concept further cements its new direction.  Unveiled at Miami Art Week, this new concept embodies Jaguar's new creative philosophy, Exuberant Modernism.  At its core, the Jaguar Type 00 is about reclaiming Jaguar’s ethos of "Copy Nothing." Sir William Lyons, the brand's founder, once envisioned Jaguars as art forms, not just vehicles. Although, if he ...

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