The BMW Concept Touring Coupé Is A Masterpiece on four Wheels

BMW, please make this clown shoe a reality. It’s absolutely gorgeous.


BMW has graced us with the world premiere of its BMW Concept Touring Coupé, a stunning creation that pays homage to the timeless allure of automobiles.

This one-of-a-kind model, presented at the prestigious Concorso d’Eleganza Villa d’Este 2023, showcases BMW Design’s innovative take on the elegant sports car, giving it a shooting brake concept that oozes sophistication and charm.

You have to wonder why this design ooze didn’t translate to its other vehicles, but oh well.

The interior of the BMW Concept Touring Coupé features meticulously crafted leather surfaces from renowned Italian manufacturer Poltrona Frau, creating an opulent ambience. And let’s not forget that compartment behind the seats, offering ample space to store your luggage for those spontaneous trips.

Even the luggage itself is custom-made at the esteemed Schedoni leather workshop in Modena, so you can flex even when walking into that hotel lobby.

Enough of the inside, let’s take a gander at that sleek, sexy bodyline. The BMW Concept Touring Coupé pays homage to the legendary BMW 328 Touring Coupé that triumphed in the 1940 Mille Miglia endurance race.

The shooting-brake concept draws inspiration from the BMW 02 Series model variants of the early 1970s, which sported the “Touring” moniker to distinguish them from sedans.

The sculpted rear end is a particular highlight of the BMW Concept Touring Coupé. Flowing seamlessly from the contours of the roof, it accentuates the car’s athletic shoulders, while the flat rear window and precisely defined body surfaces exude strength and confidence. 

From the side, the unmistakable shooting brake proportions, a signature BMW interpretation, is a well-missed silhouette. The long bonnet, streamlined roof contours, and powerful rear section blend harmoniously, creating a distinctive two-box design. 

Even the paint is unique on the car. Sparkling Lario paintwork embedded with blue glass flakes gives the car depth, with the silver-bronze accents and specially designed BMW kidney grille with longitudinal bars complementing the ensemble.

Completing the look are the exclusive 20-inch front and 21-inch rear alloy wheels in a 20-spoke radial design, featuring intricate details and discreet gold-coloured surfaces that exude elegance and athleticism.

Domagoj Dukec, the head of BMW Design, said “The BMW Concept Touring Coupé celebrates the original Sheer Driving Pleasure. A highly emotional vehicle like this shows that the passion for everything that goes into driving pleasure has been essential through the ages and will be for the future.”

Please BMW, just bring this into production already. 


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Sean Loo

Ignition Labs' resident editor loves all things retro, even though he was born in the late 90s. Between AutoApp, Futr and Burnpavement, he swears he gets enough sleep in a week.

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