Imagine you’re cruising down the ECP, the wind in your hair, your playlist in full swing, and bam. A flat tyre. Or worse, your electric vehicle’s battery decides it’s done for the day. That sinking feeling? BMW wants to erase it entirely.
And with their new BMW Roadside Assistance rollout in Singapore, they just might.
Two newly transformed BMW X1s, reimagined as “BMW Servicemobiles”, will be deployed as high-tech pit crews on wheels, standing by for when your car doesn’t feel like playing ball.
“You need to consider more than the price, performance and technological advances when you
Lars Nielsen, Managing Director of BMW Group Asia
purchase a new vehicle. You also need to consider life after you’re handed the keys. You need to have the peace of mind knowing that if anything happens while you’re on the road, you’ll be taken care of. This is what we’re providing our customers in Singapore.”
These new X1 Servicemobiles are fully equipped with 24/7 access to a dedicated RSA (Roadside Assistance) Breakdown Hotline, onsite diagnosis kits, tyre rescue tech, mobile EV charging units, and real-time GPS tracking so you know exactly when help will arrive. Stranded up north? No worries. Coverage extends beyond Singapore, into Peninsular Malaysia and even 80km into Thailand.
“Beyond the technical support, we also want our customers to relax and know we care. This comes out even more in the personal touches we provide with our services, such as umbrellas if it’s raining, water for temporary relief from the heat, or even cookies during festive seasons. It’s the little touches that can leave a lasting impression on a customer in need,”
Ramesh Divyanathan, Director of Customer Support at BMW Group Asia
If you’ve got one of those worst-case scenario days, like a major breakdown in KL, BMW’s got you covered. They’ll handle your transport too: coach, train, ferry or flight (economy class, but we won’t be picky in a crisis), hotel stays for up to three nights, and repatriation for your vehicle. All claimable up to S$500 if you’re more than 100km from home and repairs will take over three days.
Roadside mishaps are never fun. But if they’re going to happen (and statistically, they will), it’s a lot easier to stomach them when your automaker shows up not just with jumper cables, but with cookies and care.
BMW calls it premium Roadside Assistance. We call it motoring peace of mind.
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