22 June 2024
We Visited Hyundai’s New Na Oh Restaurant

The new Hyundai Motor Group Na Oh restaurant infuses culinary innovation with Korean traditions.

Hyundai Motor Group has recently opened its doors to a new premium food establishment. Dubbed Na Oh (meaning “moving from inside out” in Korean), it is an in-house restaurant helmed by three Michelin-star Chef Corey Lee. 

With its grand opening on 15 June 2024, Na Oh is set to be a cultural hub celebrating Korean cuisine, craft, and design.

The restaurant is a space where every detail, from the interior design to the tableware, exudes Korean tradition. One can experience Korean culture through meticulously crafted dishes and thoughtfully designed spaces.

“We’re excited to bring this unique culinary experience to our Innovation Center in Singapore,” said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “By working with Chef Lee, we’re blending Korean tradition with global innovation that represents what modern Korean culture is all about.”

At Na Oh, Chef Lee’s four-course prix fixe menu offers a delightful exploration of Korean flavours. The menu evolves with the seasons, showcasing creative dishes rooted in Korean fermentation and seasonal ingredients.

This summer, diners can look forward to dishes like Mulhwe, a refreshing seafood dish in an icy kimchi broth; Naengmyun, cold beef noodles that are a summer staple; and Samgyetang, a chicken dish infused with the robust flavours of ginseng.

I had the opportunity to experience Na Oh in person, and it is definitely a treat for the senses, with each part of the exotic set meal I was bestowed exuding different medleys of flavours.

Why is everything so fresh? That’s because Na Oh sources ingredients from Hyundai’s vertical Smart Farm.

This fully automated, robotics-driven farm cultivates nine different crops, including ice plant, red coral lettuce, Swiss chard, mustard, kale, romaine lettuce, and mizuna, creating a unique seed-to-table experience.

“Partnering with Hyundai has been inspiring, allowing us to combine its cutting-edge innovation with our reimagined Korean cuisine,” said Chef Corey Lee. “Na Oh will introduce a fresh, accessible take on Korean cuisine to Singapore’s food lovers, merging casual and fine dining elements.”

Na Oh will be open from Wednesday to Sunday for lunch and dinner. Reservations are recommended and can be made through the HMGICS website.

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