It’s not uncommon for car companies to mark big milestones with something a little… extra.
A special paint job here, some exclusive badges there, maybe even a stitched-in logo to tug at the heartstrings. Who could blame them? Limited-edition creations like this often become conversation starters, especially when done right.
BMW Asia’s latest creation is a one-of-a-kind, all-electric i7 called the “Singapore Icons”, built to commemorate Singapore’s 60th birthday and BMW Asia’s 40th anniversary in the region. It is as exclusive as they come.
A Masterpiece with Meaning
Designed as a tribute to Singapore’s journey, the i7 is packed with thoughtful touches. A “Singapore Icons” logo has been laser-etched into the Hofmeister kink, a cheeky nod to BMW’s design heritage dating back to the 1960s. The dashboard features an intricate inlay showcasing seven of Singapore’s most iconic landmarks, from Marina Bay Sands to the Supertree Grove. This piece was laser-cut from a single sheet of metal, measuring less than 1mm in thickness, and seamlessly embedded into delicate oak trim. It is as much a sculpture as a dashboard.
The “Madeira Red” finish brings a rich depth to the car’s surface. Originally a Rolls-Royce paint, it shifts subtly between cherry black and deep red depending on the light. This particular shade has never been used on another car in Singapore, and according to BMW, it will never be used again.
Inside, Smoke White Merino leather upholstery brings a lightness and sophistication to the cabin, drawing a clear visual link to the red and white of the Singapore flag. Custom embroidery of the “Singapore Icons” insignia is stitched into each headrest in Alaska Grey, adding a final touch of exclusivity.
The Man Behind the Wheel
Rather than disappearing into a private collection or museum, this car has a proud new owner. Mr Choo Wai Luen, whose family business, Kwong Cheong Thye, is marking its 133rd anniversary, took delivery of the vehicle through BMW’s long-time partner, Eurokars Group. His company’s legacy—spanning five generations—aligns neatly with the themes of heritage and ambition celebrated in this car.
“Every time I look at this masterpiece, I’m reminded of how far we have come as a nation and how far my family and I have come in building our business,” said Mr Choo. “My family will drive the Singapore Icons with pride and joy, knowing that it represents something special to us, to BMW, and our country.”
Collector’s Item or Personal Statement?
Whenever a one-off like this appears, the question inevitably comes up—will it gain value over time? Possibly. But the real draw lies in owning something meaningful and crafted with purpose. There is a certain joy in having something unique that connects to history, place, and identity.
Whether or not the car becomes a prized collector’s item is beside the point. Sometimes, it is simply about celebrating a moment in a way that feels personal. And in that sense, the BMW i7 Singapore Icons is already priceless.
