Audi Singapore is celebrating the first anniversary of the Audi House of Progress, marking Audi Singapore’s first full year of launching its direct-to-consumer retail model.
The Audi House of Progress was designed to bring Audi enthusiasts, customers, and visitors closer to the brand. Since its opening, it has served as a key touchpoint for customers and visitors to experience the Audi brand directly through the integration of performance, lifestyle, sport, and dining.
Over the past year, Audi Singapore launched a total of 18 new models. The Audi House of Progress also hosted 20 exclusive events and facilitated close to 900 test drives within its first year of operations.
“We are pleased to celebrate the first anniversary of the Audi House of Progress at 18 Cross Street, an evolving space designed to bring us closer to our customers and the wider community. Our direct-to-consumer model has enabled more immersive and personalised experiences, and this milestone reflects the strong progress we have made.”
Martin Bayer, Managing Director of Audi Singapore
New Menu and Merchandise at Audi x Burnt Ends Bakery
From 6 March, visitors to Audi House of Progress can look forward to a refreshed menu by Burnt Ends Bakery, curated by Michelin-starred Chef Dave Pynt.
The new menu features a selection of visually striking bakes and bites, including the Black Forest Ham and Pretzel Sandwich, Bavarian Sausage and Onion, Apple Rum and Raisin Escargot, and Black Forest Cruffin.
In addition to the refreshed menu, Audi Singapore has partnered with Burnt Ends Bakery to launch an exclusive Audi x Burnt Ends Bakery anniversary T-shirt. The limited-edition merchandise is available for purchase from today at the Audi House of Progress, and retails at S$40.
Limited-Time Promotions on the full Audi Line-Up
In celebration of the first anniversary of Audi House of Progress, Audi Singapore will roll out a series of limited-time promotional campaigns across its full model range from 5 March to 4 April. The month-long campaign will kick off with an exclusive Anniversary EV Private Sale this weekend on 7 and 8 March 2026, featuring special offers on Audi’s e-tron range.
Further promotions will continue across the month, with selected models available from S$199,999 (inclusive of COE). Customers can also experience the newly launched Audi Q3 Sportback and Audi Q6 Sportback e-tron through test drives.
Official Launch of the adidas x Audi Revolut F1 collection
Coinciding with the debut of the Audi Revolut Formula 1 Team at the 2026 Australian Grand Prix, the official adidas x Audi Revolut F1 Team collection will be available for sale in Singapore from 18 March at the adidas pop-up store within the Audi House of Progress.
This dedicated shop-in-shop concept marks a regional first for both Audi and adidas, offering fans and visitors exclusive access to the highly anticipated collection.
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