BMW Group Asia clinched this achievement thanks to record-breaking sales figures, an expanding brand footprint and more customer engagements than ever before.
BMW Group Asia decided back in 2022 to introduce a second dealer in Singapore rather than downsizing or switching to an agency model. Fast forward to the present, and this strategy appears to have revved up their market position quite impressively, judging by their latest sales report.
Singapore has warmly embraced this dual dealership model, if the Q1 figures of 2024 are anything to go by.
BMW Group Asia has not only secured the pole position in the industry but has also outperformed in the premium and premium EV segments.
Specifically, BMW’s sales have surged by a robust 51.5%, with its battery-electric vehicles zipping ahead with an electrifying increase of 151.5%.
MINI, which continues to be managed solely by Eurokars Group – a relationship nearly two decades in the making and one that includes Rolls-Royce for a tidy BMW suite – posted a respectable growth of 6.1%.
This strategic doubling down on dealership presence in the Singaporean market underscores a keen understanding of the local automotive terrain and customer preferences.
Lars Nielsen, Managing Director of BMW Group Asia, added, “We are proud that BMW Group Asia, along with BMW and MINI, is Singapore’s first choice across all brands.”
Mr Nielsen attributes this success to more than just great cars; it’s about agility and dynamism that reflect the BMW ethos, a relentless pursuit of innovation, and a deep commitment to listening to their customers.
“These achievements are the result of listening to our customers, implementing a consistent strategy and working closely with our two dealer partners,” he noted, illustrating how a combination of customer insight and strategic dealership relationships has fueled their impressive growth.
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