Lexus Singapore has elevated the concept of luxury with the unveiling of its newly renovated Lexus Boutique on Leng Kee Road.
This flagship space is designed to offer an immersive journey into the brand’s philosophy of Omotenashi – a unique Japanese art of hospitality that engages all five senses.
Lexus Singapore Managing Director Ng Khee Siong encapsulates this ethos: “Our vision at Lexus is to redefine luxury mobility. We want every guest to feel the essence of Lexus in every detail, from sights and sounds to the warmth of our hospitality.”
From the moment you arrive at the boutique, there’s a dedicated parking spot awaiting you. As you step out, a concierge (umbrella in hand if it’s raining) welcomes you with a warm towel and a drink.
The boutique itself has been given a complete transformation. You’re greeted by the soothing aroma of white tea, a scent chosen for its calming properties.
The interiors are a harmonious blend of Japanese and Peranakan aesthetics, from wooden fusuma-style doors to indoor Zen gardens. Even the ambient music is carefully selected to create a serene environment.
A “Lexus – Poetry in Motion” digital installation now sits front and centre. This two-minute visual symphony captures the brand’s journey from dawn to midnight, celebrating craftsmanship, innovation, and the relentless pursuit of perfection.
The redesigned Customer Lounge has curated food and beverages. For those ready to embrace Lexus ownership, a bespoke car delivery service is designed to mark the beginning of a journey in style.
Aftersales guests arriving in the morning are treated to a specially curated breakfast menu. From the Lexus Flagship Bento to a delectable nasi lemak, each dish reflects a blend of Japanese heritage and local flavours.
All of this is paired with a custom blend coffee crafted by Brawn & Brains, ensuring every visit feels special.
Lexus has also partnered with local artisans to create exclusive culinary experiences. The current highlight is the Lexus Aichi Miso Cake, crafted by Pâtisserie CLÉ.
For the exclusive L-Series owners, they are able to tap into Lexus Concierge Care.
Whether it’s managing aftersales appointments, handling insurance renewals, or offering eight complimentary airport transfers annually, every aspect is designed to cater to the most discerning clientele.
Every detail in the new Lexus Boutique, from its curated menus to its concierge services, redefines what it means to be a luxury car brand.
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