Martin Bayer

AutoTalk – Martin Bayer. MD, Audi Singapore

Recently taking the helm as Managing Director at Audi Singapore, Martin Bayer brings with him a wealth of experience and fresh insights. With Audi ushering in a new era marked by electrification and direct consumer engagement, leadership becomes ever more critical. We recently had the opportunity to speak with Martin Bayer, Managing Director at Audi Singapore, for a brief yet insightful conversation, where he shared his reflections on his initial months in ...

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Martin Bayer

Audi Singapore Welcomes Martin Bayer As New Managing Director

Audi Singapore has appointed Martin Bayer as its new Managing Director, marking a new chapter for the German luxury automaker in the region. His appointment comes at a pivotal moment, as Audi Singapore completes its transition to a direct-to-consumer business model and recently celebrated the grand opening of Audi House of Progress Singapore, the brand’s new flagship showroom and lifestyle space.   Bayer, who joined Audi Singapore in February 2025, brings with him ...

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Audi Will Soon Adopt Direct-To-Consumer Sale Model In Singapore

Audi Singapore is giving us a peek into their future of automotive retail, with a blend of retail, service, and brand initiatives. Teaming up with long-time partner Premium Automobiles Pte Ltd, Audi is launching the highly anticipated Audi House of Progress Singapore. This immersive lifestyle hub, along with a brand-new online sales platform and a lineup of new electric models, is Audi’s way of redefining the car-buying experience in the Lion ...

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Audi Singapore Welcomes Jamie Lee As New General Manager Of Marketing

Audi Singapore has just announced the appointment of Jamie Lee as its new General Manager for Marketing, effective immediately. Jamie Lee steps into this role with over two decades of rich experience in both the automotive and lifestyle industries, and she’ll be at the helm of Audi’s marketing and communications strategy in Singapore. Jamie’s automotive journey spans 15 years, with key positions at industry heavyweights like Volkswagen Group and Eurokars Group. During ...

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Audi Singapore Hosts FC Bayern Munich Football Players

Audi Singapore recently hosted a meet-and-greet session with three star FC Bayern Munich football players, and unveiled the new Audi Q8 e-tron to the public. Audi Singapore recently pulled off a meet-and-greet session that had football fans buzzing with excitement. Held at the Audi Centre Singapore, three star players from FC Bayern Munich -  Leroy Sane, Alphonso Davies, and Yann Sommer - graced their presence at the event. These guys weren't just strolling ...

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