The Jaguar Land Rover group wants to rebrand itself into four new subbrands, namely Range Rover, Discovery, Defender and Jaguar. Jaguar Land Rover has recently announced that it will now rebrand its name, being recognised henceforth as JLR. This rebranding aims to shift more focus onto the four subbrands it currently has in its arsenal. The four subbrands in question are Range Rover, Discovery, Defender and Jaguar. This change of strategy is all ...
Read MoreThe multi-faceted Golden State proved to be the perfect setting to put Land Rover’s most versatile SUV through its paces. If you’ve never been to the United States, California would be a good place to start your American experience. While many first-timers might gravitate to the adrenalin-filled joy rides that Southern California is known for; Disneyland, Universal Studios and Hollywood – you get the idea… Northern California however, offers a more nuanced ...
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