AutoTalk – A Conversation on Design, Technology and the Future of Driving

There’s a moment when you stand in front of the new BMW i3, and suddenly, everything just clicks. No, not in a dramatic way. More like a quiet realisation that something has definitely shifted. The proportions feel right, the tech feels intentional, and somehow, despite everything being new, it still feels like a BMW. Over conversations with Norman Wiebking, Stephan Durach and Oliver Heilmer, it becomes clear that this wasn’t accidental. Getting the ...

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I Stepped Inside The Factory That Will Build The New BMW i3

Visiting Munich again felt familiar to me. It carries the history of the BMW brand in a way that’s hard to miss (or forget). But stepping into their renovated plant for a preview was especially exciting; it felt like catching something just before it fully comes to life. We were told that we were among the first to witness the plant's operations. The second batch, to be exact. So there was ...

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What does a BMW smell like? Inside the Odour Lab at BMW Plant Munich

An odour is defined as a distinctive smell, especially an unpleasant one. Or a lingering quality or impression that attaches to something. Step into BMW’s Odour Lab in Munich, and that definition takes on a more human dimension. Because smell, more than anything else, is emotional. "Going into the Odour Lab, I expected a facility that creates a signature scent for the brand. The reality couldn’t be more different." The things you don’t ...

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Two New All-Electric MINI Models Presented at IAA

Fifth generation MINI features two EVs in Munich. Street go-karting is now going electric, thanks to a relentless push by MINI toward electrification of its entire model range. Two models, the Cooper and Countryman, were on display at the International Motor Show (IAA) in Munich. Let's start first with the Cooper, which is no longer an engine specification. Moving forwards, 'Cooper' will refer to all MINI three-door and five-door models as well ...

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BMW Munich Becomes Mobility Partner of FC Bayern München Basketball Team

This Long-term partnership between BMW and FC Bayern München is expected to start in July 2023. BMW Munich and FC Bayern München Basketball GmbH have recently agreed to a long-term collaboration from July 2023. With this partnership, BMW’s Munich branch will be the mobility partner of the five-time German basketball champions, providing fully electric vehicles for the players and trainer team. The two partners will also be teaming up off the court, ...

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