The Jaguar Land Rover group wants to rebrand itself into four new subbrands, namely Range Rover, Discovery, Defender and Jaguar. Jaguar Land Rover has recently announced that it will now rebrand its name, being recognised henceforth as JLR. This rebranding aims to shift more focus onto the four subbrands it currently has in its arsenal. The four subbrands in question are Range Rover, Discovery, Defender and Jaguar. This change of strategy is all ...

Read More