Mercedes-Benz Singapore Revamps Eunos Service Centre as Part of Retail Transformation

Mercedes-Benz Singapore has completed the refresh of its Service Centre at Eunos, marking another step in the brand’s broader retail transformation strategy.


The facility, which serves customers in the eastern region, now integrates upgraded customer spaces alongside expanded electric vehicle servicing capabilities within its 21-bay setup.

The Mercedes-Benz Eunos service centre facility is the second in Singapore to adopt Mercedes-Benz’s global retail transformation concept, following the reopening of its Alexandra showroom in early 2024.

“The Eunos revamp is the latest step in our ongoing global retail transformation, and a deliberate investment in where the market is heading.”

Darren Ng, Head of Customer Excitement at Mercedes-Benz Singapore

One of the more noticeable changes is the relocation of the customer service area from Level 1 to Level 2.

Customers now have access to a dedicated consultation space with direct access to the adjacent carpark, reducing congestion and waiting times.

The layout itself has also been reworked. Open, semi-private and private consultation areas are now spread across two levels, allowing customers to choose the level of interaction they prefer.

Operational workspaces have been moved out of sight, keeping the front-of-house environment clean and focused.

Beyond customer experience, the upgrade also addresses the growing presence of electric vehicles.

The Eunos centre is now equipped with on-site AC charging infrastructure to support EV servicing, with DC fast-charging expected to be introduced in the third quarter of 2026.

Across the wider network, all Mercedes-Benz service centres in Singapore are already equipped to handle electrified models, both in terms of tools and technical expertise.

Technicians undergo continuous training through Mercedes-Benz’s certification programmes in Germany, ensuring they remain up to date with the latest developments in EV technology.

There is also a stronger emphasis on front-line interaction. “Star Assistants” are now positioned at the point of arrival, acting as the first touchpoint for customers. Their role is straightforward: assess the customer’s needs and direct them to the appropriate specialist from the outset.

Screens across the facility are linked to a centralised system, allowing real-time updates and enabling advisors to display relevant information during consultations.

Similar enhancements are planned for the Pandan Loop service centre, with Mercedes-Benz aiming to align standards across its entire retail and aftersales network by the end of 2026.


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Sean Loo

Ignition Labs' resident editor loves all things retro, even though he was born in the late 90s. Between AutoApp, Futr and Burnpavement, he swears he gets enough sleep in a week.

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