We’ve all been there. One day you're in love, the next… you’ve moved on. MINI’s latest clever campaign plays with this all-too-familiar narrative, but with cars. From 18 July till the end of September, if you spot cars around Singapore with sassy one-liners plastered across their bonnets, you’re not hallucinating. You’ve just witnessed someone’s ex-car dealing with heartbreak. The Concept: Breakups, but Make It MINI Launched by MINI Asia in collaboration with MINI ...
Read MoreIt’s not uncommon for car companies to mark big milestones with something a little… extra. A special paint job here, some exclusive badges there, maybe even a stitched-in logo to tug at the heartstrings. Who could blame them? Limited-edition creations like this often become conversation starters, especially when done right. BMW Asia’s latest creation is a one-of-a-kind, all-electric i7 called the “Singapore Icons”, built to commemorate Singapore’s 60th birthday and BMW Asia’s ...
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The all-new MINI John Cooper Works (JCW) family is serving up five firecracker models, including two electrifying new entries. These are the hooligans of the range, dressed to the nines and itching for a good backroad brawl or a high-tech sprint to the office. Whether it’s the howling TwinPower Turbos or the whisper-quiet-but-whiplash-inducing electric variants, each model is remixed for a modern audience. Something for Every Adrenaline Junkie This generation also marks the arrival ...
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