School was back in session, although this particular classroom looked rather different from the ones I remembered. There were no desks, whiteboards or stern-looking teachers. Instead, there was a fleet of BMW iX3s waiting at Pathum Thani Speedway, just outside Bangkok, and a driving programme that involved a closed circuit, public roads and rather more horsepower than the average lesson plan. BMW called it the iX3 Masterclass, bringing together more than 60 ...
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There are some cars that feel like a normal model change, and others that feel like the start of something much bigger. The new BMW iX3 belongs firmly in the second group. This is the first of BMW’s Neue Klasse generation of cars, and that alone makes it significant. The phrase Neue Klasse, or New Class, looks back to a very important period in BMW’s history, when the brand found a ...
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The unseen part of BMW’s Neue Klasse: Why sustainability starts before the car exists When BMW talks about the Neue Klasse, the conversation usually leans towards the obvious. Range, charging speeds, performance, and digital interfaces. The things you can see, measure, and compare. But after speaking with Nils Hesse, BMW’s Vice President for Product Sustainability, it became clear that the more interesting story begins much earlier than that. Before the car is designed. ...
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