If the regular Jaguar F-Pace is the automotive equivalent of a Swiss Army knife, then the plug-in hybrid version is what happens when you add a bottle opener, USB-C adapter, and laser pointer to the mix. Jaguar’s electrified ambitions haven’t exactly grabbed headlines the way some of their German counterparts have. The F-Pace itself is almost a decade old, having launched back in 2016, and for the most part, this F-PACE is ...
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Jaguar has properly stirred up the automotive world with its new brand campaign, and the new Type 00 Concept further cements its new direction. Unveiled at Miami Art Week, this new concept embodies Jaguar's new creative philosophy, Exuberant Modernism. At its core, the Jaguar Type 00 is about reclaiming Jaguar’s ethos of "Copy Nothing." Sir William Lyons, the brand's founder, once envisioned Jaguars as art forms, not just vehicles. Although, if he ...
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Jaguar is charting a bold new course, and it’s erm… interesting to say the least. Stepping into a new era, the brand is undergoing a transformative journey, reigniting the ethos of its founder, Sir William Lyons, who championed originality with the dictum: A Jaguar should be a copy of nothing. This philosophy now finds expression in Jaguar's new creative identity, titled Exuberant Modernism. Jaguar’s transformation unveils a visual narrative through four key symbols: Device ...
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It’s been 50 years since the last Jaguar E-Type rolled off the production line, yet its legacy continues to burn bright. Jaguar Classic has pulled out all the stops to commemorate this icon, and they have produced two meticulously crafted E-Type Commemorative Editions. Each of these bespoke creations is inspired by the original 1974 Commemorative Edition E-Types, and they are truly one-of-a-kind. Jaguar Classic has dedicated over 2,000 hours to ensure that ...
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The Jaguar F-Type R's V8 soundtrack has been preserved, so future generations can experience and savour it. Nice. As Jaguar boldly embraces an all-electric horizon, we bid a bittersweet adieu to the iconic 5.0-litre supercharged V8 that has graced the majestic F-Type. This transition, while promising a greener future, also marks the end of an era that has thrilled us with symphonies of power and performance. But fear not, for Jaguar is ...
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The Jaguar Land Rover group wants to rebrand itself into four new subbrands, namely Range Rover, Discovery, Defender and Jaguar. Jaguar Land Rover has recently announced that it will now rebrand its name, being recognised henceforth as JLR. This rebranding aims to shift more focus onto the four subbrands it currently has in its arsenal. The four subbrands in question are Range Rover, Discovery, Defender and Jaguar. This change of strategy is all ...
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