AutoTalk – A Conversation on Design, Technology and the Future of Driving
There’s a moment when you stand in front of the new BMW i3, and suddenly, everything just clicks. No, not in a dramatic way. More like a quiet realisation that something has definitely shifted. The proportions feel right, the tech feels intentional, and somehow, despite everything being new, it still feels like a BMW. Over conversations with Norman Wiebking, Stephan Durach and Oliver Heilmer, it becomes clear that this wasn’t accidental. Getting the ...
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I Stepped Inside The Factory That Will Build The New BMW i3
Visiting Munich again felt familiar to me. It carries the history of the BMW brand in a way that’s hard to miss (or forget). But stepping into their renovated plant for a preview was especially exciting; it felt like catching something just before it fully comes to life. We were told that we were among the first to witness the plant's operations. The second batch, to be exact. So there was ...
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The one that quietly does everything right. Having spent years in advertising, I remember a line from a former creative director who once described the Volkswagen Golf as the Rolls-Royce of hatchbacks. It was clever because it captured something deeper than specs. It spoke about completeness. These days, “Rolls-Royce” gets thrown around quite freely. Footballers, watches, even kopi machines. It has become shorthand for something that does everything well, with a sense ...
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